Five front doors for the firm you built.
Prepared for Shadi Shaffer Alai and Patrick Phancao
Shadi, Patrick,
Since 2004 the two of you have been busy doing the work, which is exactly why there has never been a spare month to do this for yourselves. So we did it for you. Before we drew anything, we read everything you have said in public, on camera, on the radio, in print, and in your newsletter, and then we built five different ways your website could open. Every line of copy in them came out of your own words.
All five are yours. They are drafts, and we mean that plainly. On a few pages you will find a small outlined box where a fact needs your confirmation: a fee, a date, whether the first consultation is still free, how a name is spelled. We left those open on purpose, because an invented number looks exactly like a real one in a finished design, and we would rather ask you than guess.
Each one below opens in its own tab. Give it a few minutes, come back here, and use the names to remember which ones you liked. If it helps, press the ampersand beside a name to mark it as a favorite, and this page will keep the list for you.
The five
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The Two of You
The named founders
The story of how each of you came to this work, told the way a magazine would tell it, and it opens on one sentence: we became the lawyers our own families did not have.
Open it in a new tab tilth-apc-r1-d1.pages.dev A favorite
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The Long Line
The stages
Most people find you at one point on a very long line, and this page is drawn as the whole line, so a visitor can find their own place on it at a glance.
Open it in a new tab tilth-apc-r1-d2.pages.dev A favorite
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Somebody Already Asked
The library
Your 119 videos and 90 newsletters become the front door, so a stranger can read what you think before they ever pick up the phone.
Open it in a new tab tilth-apc-r1-d3.pages.dev A favorite
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Nothing Gets Signed on Day One
The process
For the person who has been putting this off for years: exactly what happens, from the first conversation to the day you put their house into the trust yourselves.
Open it in a new tab tilth-apc-r1-d4.pages.dev A favorite
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Since 2004
The quiet institution
The fewest words of the five, said once and then left alone: a family's law firm since 2004, and the families you work for keep sending you their families.
Open it in a new tab tilth-apc-r1-d5.pages.dev A favorite
Favorites are kept in this browser only. Nobody else can see them, including us.
Two things to keep, either way
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What went into the work
Exactly what we read before we designed anything, how much of it there was, and what we found in it. Written for the two of you.
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Your library
Everything the firm has published or said in public, gathered into one folder and put in order. It is yours to keep, whatever you decide about working with us.
This page is the guide that sits at the front of the folder.
When you have a favorite or two, tell Jose. There is nothing to sign and nothing to decide today.
With warm regards,
Tilth & Co